You had dreams of running a business, and now you that you have your dream, you want to protect it right? Your business has a face to it, an image so to speak, and you must protect the face of your business. Simply put, you need a good business all terrain hoverboard reputation in order for customers to continue doing business with you.
Never lose your cool with customers on social media forums. Even if you disagree with a customer, do not attack or act rudely towards the customer. Try to help the customer as best as you can and move on. Always act professionally since you do not want to create a bad reputation for your company.
To keep a more careful eye on your business reputation, try setting up an alert system. This is a daily email you receive that lets you know when your company has been mention online. They do cost some money and take a short time to set up, but they can give you plenty of useful information.
Host contests to help bolster your reputation. This is especially important if you have received a bad review. A contest will create a lot of positive information about your company which can help increase your company’s exposure online. This technique will also help raise your page rank on Internet search engines.
Before you start marketing to your customers, make sure that you are aware of the demographic you are targeting. This will help you figure out how to connect with them. Your tone, content and verbiage are suppose to be differ in accordance with the type of people you are trying to appeal to.
Be thankful. He someone leaves a good review about your company. Send them a personal message and thank them for their feedback. The possible, send your customer a coupon for a certain. Percent off on their next purchase as a thank you. why this is not possible, sincerely thank them for their feedback.
Carefully monitor your use of social media to be sure it provides the best possible impression of your company. You don’t want to hire someone to run them without any training since they can give your company a negative reputation. Stay personable, but don’t take things personally.
If your business is listed on a rating site that allows business owners to respond, make sure that you take advantage of this. Whether the feedback you are given is good or bad, you should respond to it. Thank people who have nothing but praise and offer something to those that are unsatisfied.
Personalize each of your responses. Avoid using templates for your responses. Instead, personally write each response as if you were talking to your customer face to face. Your customer will know if you are using templates and will feel as if you do not care about their opinions or business.
When you are on your social media pages, make sure that you try your best to sound as real as possible. Trying to sound too corporate or too casual will only make you come across as a big phony. It is best to find some middle ground that allows you to act more natural.
Keep your current customers happy while recruiting new customers. Many companies use flashy media to reel in new customers and do nothing for their current customers. This can backfire and cause a decrease in your overall profits. Instead, offer returning customers incentives that aren’t offer to new customers. This will let your customers know that you appreciate their business.
Survey your current customers. You may have customers that have suggestions that may help you build your company or improve your products. This can done in several ways. You can send a survey to everyone on your mailing list or you can simply place a suggestion box in your business.
If you receive negative feedback here and there, you should not remove it. Most businesses will have unsatisfied customers every once in a while. If you only have positive reviews all over the place, people will start wondering if you are doing things to make yourself look better than you are.
Make sure to read the bad reviews of all of the companies that are in direct competition with you. This will give you a good idea of things that need to avoided to keep customers happy. While there is nothing that will suit every customer, this will definitely help you find a happy medium.
Everybody makes mistakes, even large corporations. When your business makes a mistake, it is important that you apologize for it to your customers as soon as you can. Describe how your company will make amends. When you are forthcoming about mistakes, you can still protect your reputation because customers will appreciate your honesty.
Have a plan available to deal with individuals who post numerous poor reviews with the intent of harming your business. It is better to have a plan and never need it than to find yourself the victim of such an attack and be unaware of your rights with no idea on how to manage the situation.
While it is tempting to create profiles and pages on every social networking site available, don’t do it if you don’t have the time and resources to keep all those pages current. You’ll look incompetent, lazy and possibly damage your reputation if a potential customer discovers your poorly managed, out-of-date content.
Something like a breach of security in a customer database can really damage a company’s reputation. If your company experienced this problem, do not try to hide it. Notify your customers right away and assure them that measures taken to boost security of your data. You can minimize damage to your company’s reputation with this approach. You remember the saying fool me once….? Well, customers are going to take that approach with you if you are not doing good business. You might get an initial purchase, but are you actually going to retain and grow customers if you don’t use the reputation management tips you learned about here?
