Innovative Ways to Use Video in Your Business Listing
Content consumption patterns today lean heavily towards videos to the extent that one-third of total online activity is watching videos Business Listing. Thus, using video content on your business website can generate better performance. The popularity of video content has made it an attractive tool for product walkthroughs, marketing campaigns, educational content, and advertising. Many brands now use videos to make their business directory more attractive.
Creating a product video can’t be done in just one way. Customers have different expectations of what they want to see, depending on your business. If you want to use the power of videos for your website, this article is especially for you. In this post, we will discuss some creative ideas for business videos that you can easily incorporate into your business listing directory.
Use Video in Your Business Listing:
Here we will discuss how to use video to your business listing to market your business. We’ve compiled a list of different ways your business can use video, to get you started in the right direction.
1, Highlight company culture on the business website:
The best place to use video content for your website is the About Us page. Highlighting company culture is just as important as a product workflow video as is one that introduces your employees, company values, and goals. The cultural video earns the trust of your clients and candidates alike. The company culture videos give your audience insight into the vision, mission, and values of your business and its products and services. It shows the human side of your company by focusing on company perks, the work environment, and employee stories. You can also create an animated culture video with graphics of your choice that give a unique touch to your company culture video.
2. Show a product demo Video:
If you run a product business, a demo video is one of the most profitable content types for marketing. As 71% of consumers prefer product demo Videos. It tells your audience how the product works, and its best features and examples highlight different use cases. These demo videos are especially helpful for your business. You can use this video to highlight the utility value of your product, and move users from awareness to consideration.
3. Share Your Origin Story Video:
Sharing Your Story Video One of the most effective ways to position your company as a leader in your space is to get your leaders on camera sharing their knowledge and educating your audience. Origin Story Video is particularly essential for small businesses, even more so than larger corporations. As with cultural content, people are often very interested in how the organization they spend their money on was founded. They strike the perfect balance between discussing their history and origins and making them relevant to their clients and team members.
4. Create a business Workflow Video:
Creating a business workflow Video is the best way to position your business. Research shows that 84% of customers purchase from a business after watching an explainer video. Explainer videos provide a better insight into your business workflow and help to educate your audience about the problems you can solve for them. The explainer video usually addresses the customer’s problems and positions your good or service as the perfect remedy. It also answers frequently asked questions about your business. All these information-rich, explainer videos help your customers understand the brand better, which ultimately leads to a purchase.
5. Run a Video Campaign on social media:
A good way to attract people to your business is to offer something free, and the best place to do it is on social networks where people are more likely to share and spread the word about your giveaway, and This leads to more people on your landing page. You can run a video campaign on social media platforms such as Facebook, Instagram, and Twitter. Although you should make sure that your video can be easily shared on these platforms.
6. Add Share Buttons to Your Video Player:
As we are all well aware of the influence of social media and the chances are you use Twitter, Facebook, Instagram, or Snapchat to start and end your day. You should run a video campaign on these social media platforms for most of the business marketing. And one cool thing about it is that you can add share buttons directly within the video itself so that interested parties can share out a link to the video which directs back to your website without having to leave the video.
7. Use Video in Your Email Marketing Campaigns:
The union of video and email is successful in email marketing. Research reports show that video email subject lines increase open rates by 19 percent, increase click-through rates by 65 percent, and reduce unsubscribes by 26 percent. Using videos in your ongoing email nurture campaigns is not only simple and cost-free, but it can help improve your reputation. Adding a video thumbnail to your email also increases the engagement of that email.
8. FAQ video:
Take your basic FAQ page to a new level, and address the most common questions in one video that customers and prospects ask about your product. This can be as simple as having one of your team members record a short explanation or as complex as a sophisticated tutorial with accompanying captions and visuals.