Introduction
You should monitor the evolution of your website’s rankings or check your Google Ads for a particular set of keywords. Compare your website to your competitor’s websites to determine what they now provide.
Google is known for its millions of dollars in revenue, millions of users, searches, a terabyte of data, and clicks. You can retrieve such data automatically and quickly with the right tools and methods. The speed and accessibility of the service are also well-known.
Whatever the driving force, the process needs to be quick, easy, and automated. The best way to do that is through scraping Google search Engine Result Pages (SERP).
In this blog post, we will show you ways to extract the library on the planet using Google Search Results Scraper, a ready-made program offered by the 3i Data Scraping platform.
What are Google SERPs?
In addition to Google, which has a 90% market share, other search engines also offer Search Engine Results Pages or SERPs. Bing, Yahoo, Yandex, and other search engines are among these others. After you input your search phrase and press Enter, Google will show you a page with a search results list. To scrape data from the Google Search Engine, you must check what a Google SERP is. Although the terms Google pages, Google search pages, and Google Search Engine Results Page are interchangeable and similar, we’ll check with Google SERP, to be precise.
Why Scrape Google Search Result Engine Pages?
If your business does not show up on page one of Google search results, no one in the world will ever learn about it. Google’s ranking results frequently determine whether a business succeeds or fails.
Developers and analysts monitor the data from Google search for a variety of reasons, including:
- Keeping track of weekly changes to SERP rankings
- Confirming that the targeted terms exist in PPC ads
- Making URL lists for internal company web crawlers, etc.
A simple interface for obtaining data from Google’s search results is still required. Downloading results requires Google search results from data scraping.
What are the Steps to Extract Google Search Results?
There are two methods, one of which requires extensive analysis and scraping of Google search results.
The problematic technique includes writing code to:
- Use Selenium or a similar framework to launch a headless browser session.
- Script the execution of the query, then pause to await the response.
- Deal with the regulations, shopping, and other search criteria Google provides.
- Change the User-Agent and the screen size to mimic a mobile browser to obtain the mobile search phrases.
- Use a proxy server or VPN to get an IP address from that area or country if you need to get results from other countries (maybe cities).
- It is essential to handle captchas and IP rate constraints. The Google antibot protection system works well.
- To carry this out, you will require rotating proxies, which are relatively expensive. For a Google SERP scraper of respectable magnitude, you’ll need at least 1000 IP addresses.
Also,
- Parking the results using Selenium is simple if everything is in place.
- We use Python, so BeautifulSoup is the perfect library for scraping the results page.
Use of Google SERP API in Extracting Google Search Result Data
Anyone can learn a little about Google working and displaying results without using specific SEO tools; Google your keyword and look at the results. However, this approach has two problems: first, it takes a long time to perform the process manually and on a large scale; it’s a labor-intensive task. Second, you must consider the results to be impartial. Google Search Engine Result Pages are the same everywhere in the 2000s. The Google algorithms of today give each user personalized results while considering several factors.
Device type: As of 2015, Google likes to display websites optimized for mobile devices. Thus, if a user searches on a smartphone, the search result will appear differently.
Registration: If a Google user creates their account, providing their data-related settings permit it, SERP results will be consistent with their browsing history and behavior.
Browser history: If a user infrequently clears their browser’s cache, Google will utilize that information and cookies from earlier search requests to change the result.
Location: If the geolocalization option is enabled, Google will align the SERPs with the user’s location. As a result, the “sushis takeaway” search results in Prague and Los Angeles will differ. Results for local searches will incorporate details from both Google Searches and Google Maps.
A crawler that is both user-friendly and intelligent enough to scrape a significant website such as Google can solve both problems of physical work and lack of objectivity. For your usage and study, a SERP API is a program that automatically fetches data from Google Search Engine Results Page.
We developed our Google Search Result Scraper with this goal in mind. SERP APIs make it possible to extract data on:
- Other people ask about prices and reviews
- Inquiries contain both paid results and organic
Mentioning The Legality of Scraping Google SERP
Because Google search results fall within the category of publicly available data, extracting them is permitted. There are certain sorts of information, such as personal data or material covered by intellectual property rights, that you should avoid collecting.
